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Luxe Pack Session Features FIT Professor

Marianne Rosner Klimchuk, associate chairperson/packaging design department to speak

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By: Jamie Matusow

Editor-in-Chief

On Thursday, May 19, at 10am, on the lower level of the Altman Building, Marianne Rosner Klimchuk, associate chairperson/packaging design department, Fashion Institute of Technology (FIT), will speak on “Design as a Strategic Advantage.” Klimchuk notes, “There is a division in the business world between organizations that either consciously or subconsciously use design as a driver throughout every business function and those that use design to serve a means to an end: that is for the development or deployment of a specific product of outcome. While design has always been viewed as the sorry stepchild to business, it has shifted leaving many business leaders unprepared —to become the Cinderella of business— the glass slipper that can change how business is led.”

This presentation will ask questions to open a dialogue focused on learning how design and design thinking can be an organization’s secret weapon.

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